PPC platforms, also known as PPC websites, channels, and networks, are digital advertising platforms where you can market your brand. In the PPC model, a platform presents your ad, and you pay per click. Nowadays, there are various solutions with diverse features and opportunities. Some are not worth your time.
The optimal PPC platform for your business depends on your advertising budget, goals, and consumer base.
This advertising may make or destroy your brand, so we listed the top PPC platforms for 2024.
Google Ads
As the most popular SERP worldwide, Google Ads is the best PPC platform. Over 6.3 million searches are made each minute or 8.5 billion daily. Google supports display and search advertisements. Google Ads appear in search results when consumers search for a product or service. Websites display adverts to visitors. Google Display Network works with millions of websites, a terrific way to obtain exposure. It lets you contact your audience anywhere.
Microsoft Ads
Microsoft is the second-best PPC platform. PC searches on Microsoft Search Network exceed 659 billion each month. Importing Google Ads campaigns to Microsoft Ads (formerly Bing Ads) makes the starting process easy. Microsoft Ads and Google Ads work similarly. The keyword auction winner has their ad shown. Microsoft has a slight advantage in competing with a smaller audience, giving you more chances to win the auction and receive a better display.
Instagram, a top paid advertising platform, is ideal for youth marketing due to its 1.4 billion monthly active users, with Facebook handling pay-per-click ads for Meta.
Microsoft owns LinkedIn, which has 900 million users. Its ability to target a specific demographic makes it one of the best PPC platforms. For instance, you can target professionals by firm, job title, and more. LinkedIn Ads are auctions, so you just pay for clicks.
X (Formerly Twitter)
X is a top PPC platform because it’s a popular social media network. Since it has no other network, your advertising is solely shown on the website and app.
YouTube
YouTube is a top 2024 PPC platform. Campaigns can be managed using Google Ads and YouTube Analytics, and charges are only made when a 30-second video ad is viewed or clicked.
AdRoll
AdRoll is a top-tier paid advertising platform for eCommerce firms, utilizing AI to optimize ads and analyze customer data, partnering with major networks like Facebook, Yahoo, and eBay.
BidVertiser
BidVertiser is a top PPC direct advertising platform with a wide range of ad partners, allowing users to create campaigns for partner websites.
RevContent
RevContent is the best PPC platform for native ads that fit the platform’s content. Your ad on a news website will appear as a sponsored article to complement the platform’s content and design. The 2013-founded platform is worth over $40 billion.
With over 500 million daily users, Pinterest is a top PPC platform for promoting campaigns, raising brand awareness, and achieving 2.3x CPC compared to other social media platforms.
Taboola & Outbrain
In 2019, Taboola and Outbrain developed a top PPC platform, displaying advertising on CNN and The Guardian, enabling businesses to expand their reach.
Conclusion
The amount of PPC platforms available to advertisers is bewildering. We suggest executing your research across platforms and carefully measuring results to learn how each platform affects revenue and business outcomes. If you need additional help, always contact a reputed PPC management agency to know which platform can work best for your business.
